How To Start A Profitable Blog


Every now and then, particularly in recent times, people are seeking to start their blog but do not know where to begin. Although there is substantial resources on this subject online, with basically similar information regarding the steps required, here we provide a revised laser-focused strategy that is compliant for today and beyond, which will ensure success.

No matter what your goal for starting a blog might be, whether it’s pursuing your passion, becoming a better person, honing your writing skills, or making money online, you should take action now and start blogging right away.

And if you’re a newbie, starting a blog is a lot easier than you probably imagined; no technical experience is required, and it’s so much fun too! Here, we walk you through a simple 7-Step process of starting and monetizing a blog. Within 45 minutes or less, your blog will be active online.

In a nutshell, the steps are:

1. Find a niche (or sub-niche) and a topic
2. Select a blogging platform.
3. Choose a name for your blog and domain
4. Find a web hosting provider
5. Install and start using WordPress
6. Design & start using your blog
7. Promote & monetize your blog

Now, let’s get started…

1. Select a niche (or sub-niche)

If you’re a newbie, this step might be very challenging, particularly if you don’t already have a niche. To ensure that your blog has focus, you need a niche (or sub-niche). This is basically a specific area or field of interest. A niche (or sub-niche) is more than just a topic. It’s the systematic approach you plan to adopt, your proposed audience and the manner in which you’ll communicate with them, and position yourself as an authority in that specific field.

Although it is not mandatory for you to have a niche that you’re passionate about, it’s a lot easier to remain committed to starting your blog when you’re passionate about it. But you have to be interested in the niche that you plan to blog about.

In reality, the key to having a successful blog is finding a profitable niche, and there are a number of them.

4 helpful tips for finding a profitable niche (or sub-niche) for your blog:

  • Pick a topic you’re interested in and you enjoy discussing
  • Do some research on the market and be sure that it’s large and profitable enough for your selected topic
  • Don’t try to be a jack-of-all-trades! It’s best to select a sub-niche within a broad niche to avoid heavy competition
  • Be sure that your selected niche (or sub-niche) is profitable.

2. Select a blogging platform

You will need a good content management system (CMS) for your blog. The CMS is the platform that lets you write, design, and publish your blog posts easily, as well as giving control over your entire blog. There are several CMS platforms that you can use to power your blog; namely Medium, WordPress, Wix, Squarespace, and Blogger. Among these, WordPress apparently has the greatest appeal due to its amazing features and endless design possibilities.

Although some of the CMS platforms are free to use, the downside is that there are limitations to your use of such free platforms, and you do not have complete control over your blog posts. For example, WordPress has both a free (WordPress.com) and paid (WordPress.org) platform. It is strongly recommended, however, to choose a self-hosted (paid) platform that is powered by a web hosting provider.

3. Choose a name for your blog and domain

Your blog needs an address on the internet. That’s where your domain name is important, as it represents your blog’s address on the web. The free blogging service allows you to choose your own domain name but will always attach the company’s name to it, which may not be very appealing to your blog visitors. For example, if you use a free WordPress site to make your blog, your domain name may look like this (example):

chosenblogname.wordpress.com

On the other hand, buying a domain name gives you the opportunity to choose a blog name, provided the name you select is available. Such a paid (self-hosted) name would look like this:

chosenblogname.com

However, if your chosen blog name has already been taken by somebody else, you can select another name that is available, or choose variants (modifications) of your desired name. Either way, it is important to ensure that your domain name is the same as your blog’s name.

It’s important to note that domain hosting and web hosting are two different things. It’s possible to buy a domain name from one provider, and the web hosting service from another. However, some providers such as Bluehost offer both services., and it’s a lot easier and smarter to buy both the domain name and web hosting services from the same provider.

Again, compared to several other domain name providers, Bluehost is the most affordable with a relatively low annual fee. A domain name may cost anywhere from $3 to $20 per annum. You can do a quick search for your desired blog/domain name using this search tool provided by Bluehost below:

If you already have a domain name purchased from another provider, you can transfer that name to Bluehost for hosting. Simply follow the guidelines as in the illustration below:

create a wordpress website

4. Find a web hosting provider

Once you have established your domain name, you’ll need to create an account for your hosting package. So, the next step is finding a good web hosting provider, and this can be challenging, particularly for newbies. There are quite a number of web hosting providers out there and it gets confusing trying to find the best among them. But don’t sweat it! Having used several web hosting providers over the last couple of years, we highly recommend Bluehost for its reliability, cost-effectiveness, and speed. In addition, Bluehost is beginner-friendly, and the web hosting fee is hugely subsidized.

Unlike some other web hosting companies, when you sign up for web hosting service with Bluehost you also get WordPress automatically installed, so you do not need to install WordPress separately.

Start your own blog with Bluehost here.

Or click on the green “Get Started” button below:

Once you’re inside Bluehost, enter your personal information into each field and then scroll down to the package lists (Basic, Plus, or Business Pro) and choose an option that fits your budget and service needs. Prices vary across hosting providers, but most offer add-ons, like extra security features, tools to boost search rankings, and site backup.

A typical package setup may look like the sample below:

create a wordpress website

Simply check the appropriate boxes and scroll down to enter your billing information. Take a moment to read through the terms of service, cancellation policy, and privacy notices, then click the box to confirm that you agree with the policies. Follow the on-screen instructions to create a password …and you’re done! Now, you are ready for the next step below.

5. Install and start using WordPress

If you successfully chose a blog/domain name, and created an account with Bluehost in Steps 3 and 4, respectively, then your blog is setup! There is nothing much left to be done in Step 5 other than to choose a WordPress theme, since you chose Bluehost as your hosting partner.

(If you did not sign up with Bluehost, you might need to install WordPress before you proceed, though this may come at an additional cost to you. Hence we recommend signing up with Bluehost, as WordPress is included in the package by default)

All you have to do now is click, ‘Log in’ and choose a theme. If you aren’t sure which theme you want, don’t worry! You can go back and change it later.

The next screen will ask if you are building your website for Personal or Business reasons. This will enable Bluehost to provide you with accurate recommendations to help on your website building journal.

For beginners, however, it is strongly recommended that you do not change the WordPress theme already installed, as changing the theme might undermine the security of your blog. As you begin using your blog and gaining experience, with time you will know your way around and can make more informed decisions regarding any modifications to be done on your blog.

6. Design & start using your blog

So now that you have your blog setup, it’s time to start designing and using it by creating content, pages, installing plugins etc. This may seem challenging at the beginning but it gets easier with practice. A smart way to get design ideas for your blog is to look at other blogs that you admire or that inspire you. Alternatively, you may wish to outsource the designing of your blog for faster setup and integration.

You’ll need to develop an actionable plan for how you’ll publish your content and attract readers. This is called content strategy, and it’s important to not “launch” your blog until you have prepared your first post, and which should be valuable content.

Until your first post is ready, make sure that your ‘Bluehost Coming Soon Page’ remains enabled while you continue working in the background.”

7. Promote & monetize your blog

This final step is the fun part, where you promote and monetize your site using various marketing strategies and social media. Whichever social media platform best suits your audience and your selected niche (or sub-niche), feel free to explore it for traffic. As the social media platforms defer in their appeal to select niches, you may need to experiment with them to know the best fit.

Monetizing a blog takes time, especially for newbies, as you need to create substantial content and build a ‘following’. Once established, there are various strategies you can adopt to monetize your blog, including online courses, sponsored content, advertisements, freelancing, affiliate marketing, and lots more. Each of these blog monetizing strategies will be extensively discussed in a subsequent post.



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